Christopher Robert Stone | Creative | Senior Art Director | Serigrapher

grammy
awards

My team and I created a stand-alone, fully responsive web-based voting experience that captured the visual identity and energy of The Grammys, all while working within the cbs.com core template. The goal was to breathe new life into the outdated “Artist of Tomorrow” voting platform transforming it into a sleek, modern, and intuitive experience that actually made users want to engage. We reimagined the entire flow, integrating bold visuals, smooth transitions, and mobile-first design to draw in fans and guide them through each nominee's content with ease.

role

senior art director
product design mgr

project type

ux - ui - product design

year

2017 - 2019

www.grammy.com

Heads up!

This page is currently under construction—which means what you’re seeing below are some vintage gems (aka older designs) in line for a much-needed glow-up.

I’m in the middle of revamping this section to match the fresh, savvy vibe of the top Web section of TheGrio work on my site. The app section? Still on the to-do list—design and development coming soon(ish).

‍Feel free to browse TheGrio in the meantime, but just remember: the designs below are more "throwback Thursday" than 2025.‍

ideation

We explored options for organizing the VOTE - "call to action" button and layout design for the individual artists.

We explored options for organizing the VOTE
"call to action" button and layout design for the individual artists.

1 of 4 Ideation options for organizing the VOTE call to action button for the individual artist for The Grammy's Artist Of Tomorrow on desktop platform

2 of 4 Ideation options for organizing the VOTE call to action button for the individual artist for The Grammy's Artist Of Tomorrow on desktop platform

3 of 4 Ideation options for organizing the VOTE call to action button for the individual artist for The Grammy's Artist Of Tomorrow on desktop platform

4 of 4 Ideation options for organizing the VOTE call to action button for the individual artist for The Grammy's Artist Of Tomorrow on desktop platform

wireframes

In researching newer trends, we added a full-width header to highlight where you are on the site and expanding the content full width to the current framework. We increased the artist images since these pages are light in content.

In researching newer trends, we added a full-width header
to highlight where you are on the site and expanding the
content full width to the current framework. We increased
the artist images since these pages are light in content.

wireframes

desktop
phase 1 - phase 5

phase - 1how it works

2 of 5 UX grayscale wireframes of a mobile phone device for The Grammy's Artist Of Tomorrow nomination votes on how a user would vote

phase - 2voting options

3 of 5 UX grayscale wireframes of a mobile phone device for The Grammy's Artist Of Tomorrow nomination votes on how a user would vote

phase - 3voting options

4 of 5 UX grayscale wireframes of a mobile phone device for The Grammy's Artist Of Tomorrow nomination votes on how a user would vote

phase - 4voting has ended

5 of 5 UX grayscale wireframes of a mobile phone device for The Grammy's Artist Of Tomorrow nomination votes on how a user would vote

phase - 5grammy's live performance

visual design

In the end we had something that met the stakeholders needs and expectations. It was also an experience where the user could vote for their favorite Artist Of Tomorrow nominee and do it as often as they want while sharing their vote with the public.

In the end we had something that met the stakeholders
needs and expectations. It was also an experience where the
user could vote for their favorite Artist Of Tomorrow nominee
and do it as often as they want while sharing their
vote with the public.

1 of 4 Mobile phone devices of The Grammy's Artist Of Tomorrow nomination votes

2 of 4 Mobile phone assets of The Grammy's Artist Of Tomorrow nomination votes

3 of 4 Mobile phone assets of The Grammy's Artist Of Tomorrow nomination votes

4 of 4 Mobile phone devices of The Grammy's Artist Of Tomorrow nomination votes

results

The project launched in February 2019 making its debut for the Grammy Awards. The layout is now being used for various award shows across CBS.com for responsive web. We created a voting experience that better meets the needs of the viewers.

The project launched in February 2019 making its debut for the
Grammy Awards. The layout is now being used for various award
shows across CBS.com for responsive web. We created a
voting experience that better meets the needs of the viewers.

Large marquee for The Grammy Awards which directs users to www.cbs.com/shows/grammys